The content
One brand, every post.
The feed used to go quiet between posts. Now it runs on a system. Branded, consistent, built to keep Contour in front of the right audience week after week.
The before
The expertise was there. The presence was quiet.
Contour Consulting is a B2B brand. The knowledge was never the question. The channels were. Posts went out when there was time, and the feed sat quiet in between. The right rooms were not seeing the work.
In reality, a consulting brand does not grow on volume. It grows on showing up, on purpose, in front of the people who hire. So I built the system that made that happen. A custom Trello build that runs their socials, one brand, one calendar, moving across the channels that actually reach a B2B audience.
The numbers
What a system does when it runs.
Every figure here is a like-for-like comparison. Same accounts, same calendar window, 2025 against 2026. Shared with permission.
129%
more reach in a year. Facebook and Instagram, same January to mid-May window. 5,688 to 13,053 people.
4x
the whole prior year's engagement, in under five months. A dormant Instagram, 95 to 405 interactions, plus more views than all of 2025.
3.3 → 9.6
organic LinkedIn clicks a day. No ad spend propping it up. Nearly triple, in the same window.
Reach compared like-for-like across both platforms. Instagram and LinkedIn figures organic, sponsored spend stripped out.
The identity
A brand that reads sharp.
The three gradient colors came with the original logo. I did not choose them. What I did was build the palette out from there, expanding into the complementary tones the brand was missing. Deep navy for authority, soft neutrals to give the coral-to-orange push room to work. Clean and confident, built to hold its own in a B2B feed and on a printed page.
Colour
#0B1020
#1C2A49
#3A4A63
#C3CCE8
#E8574C
#D6336C
#F26B3A
#E9E6E1
Type
DisplayLora Italic
HeadingsPoppins Bold
BodyAvenir, easy to read at any size.Avenir is licensed on the live brand and shown here in a web stand-in.
The logo
Forward motion, built in.
Two chevrons in the coral-to-orange gradient, set between a clean wordmark. It reads as momentum. Contour, moving something forward, which is the whole promise of the work.
The icons
A custom icon set.
A full set of icons built in the brand, so every service, every highlight, every slide has a piece that belongs to Contour and nobody else.
The Startup Spark Workbook
A brand you can hand someone.
The brand did not stop at the screen. I designed the Startup Spark Workbook and the pieces around it, a printed guide, a seal, and event collateral, all in the same identity. A brand people could hold, not just scroll past.
★★★★★
Samantha Alsmo from Traveling Wave Design Co. has made a huge impact on our social media presence and brand! She has helped develop a system that is easy for the team to follow and execute! I can not recommend her enough. HIGHLY recommend!!
Contour Consulting
Social Media Management Client