Strategic brand identity and content systems for the business owner who already built it. Now let's build the brand to match.
A spare room, a career pivot, a garage, a laptop at the kitchen table after the kids went down. It worked. Then one day you looked up and the brand you threw together in the beginning no longer matched the business you had actually built.
Small business owners who have outgrown the brand they DIYed to get started
Direct sellers who want to look like their own brand, not a copy of everyone else on the team
Personal brands and service providers who are the face of the whole thing
Product businesses tired of rising and falling on the owner's presence alone
I know direct sales from the inside. I spent eight years building a home party plan business, back when everyone said Facebook parties weren't how you did it. I did it anyway, and it worked. So if you're in party plan or direct sales, you're in good company here.
The thing that matters more than your industry: you're ready to hand it off and let the brand catch up to the business. If you'd rather keep doing it all yourself, I'm probably not your person. If you're ready for it to finally match, I am.
I'm Samantha. Army National Guard veteran, brand strategist with a psychology degree and a Creative Strategist certification through Motion, mom of four, and the founder behind Traveling Wave Design Co.
Before this studio, I built a direct sales business to a quarter of a million dollars in personal sales, leading a team of 200+ women, and spent four years on a Social Media Advisory Council shaping content strategy for thousands of women across the country. Now I bring that strategy, design, and leadership background to the people I build for here.
Most people build their brand in pieces. A designer for the logo. A different person for the website. A social media manager who wasn't in the room for either. A photographer when the budget allows. Four people, four directions, and a brand that never quite lines up. And you are stuck in the middle trying to make it all match.
I do all of it. In-house. One person who sees the whole picture, so every piece actually connects.
A strategy runs underneath all of it. That is the part most people skip, and the reason random posting never adds up.
It begins with my brand design questionnaire, so I understand where the business is headed before I touch a single color. Then I build your brand from the ground up or refine what you already have, with a set number of revision rounds built into every package so the process stays focused and intentional.
I build your website. I run your social across the platforms that fit your audience, plus your Google Business Profile, so whether someone finds you on Instagram, on Google, or on your site, they meet one clear brand every time. No more feed that looks like three different companies.
I set you up on my own Trello system, the one I built over years of doing this myself, and it becomes your running board for everything social. Your calendar, your ideas, your prompts, all in one place. Paired with Dropbox or Google Drive, it also becomes your digital asset library. Here is where most people are quietly stuck. Their photos and videos are scattered across a phone, three apps, and an old hard drive, and they have no idea how much usable content they are already sitting on. I bring it all into one organized home, so nothing good gets lost and you can find it the moment you need it.
I teach you how to make what you already have evergreen, so one shoot feeds you for months. Then I shoot new branded content in a focused media day to fill the gaps. You stop starting from zero every week.
This is where most people rush and I slow down. I won't put a dollar into ads until your organic base is steady, because ads pour fuel on a fire that's already lit, not one you're still trying to start. First we get the posting consistent and the content working. Then we turn attention into leads. Newsletters to keep your people close. Freebies and email sign-ups woven into your social, so followers become a list you actually own. And once the foundation is ready, paid ads to reach further. If you'd rather not touch any of it, you don't have to. Hand it to me and it runs, fully off your plate.
You can hand me the whole thing, take just the piece you need, or build it in phases as you're ready. No pressure to buy the whole system on day one.
A beautiful brand does nothing if no one markets it. Great social does nothing if you can't stay consistent. Design, strategy, content, and the camera usually live in four different people.
That's the difference. One hire. All four.
Start with a discovery call. I'll look at where your brand is, where you want it to go, and which piece to build first. Then you get a plan built for your goals.
Build it your way.Real businesses, real results, real systems behind the scenes. Each one has its own story, voice, and ocean.
Every package is custom, built around your goals and quoted to your scope.
Starting at $850.
I'm Samantha. Army National Guard veteran, designer, mom of four, full-time motorhome resident with a deep love for sunset evenings and businesses that look like they actually mean it.
Traveling Wave Design Co. exists for the business owners I see drowning in templates, trends, and "I should post something" energy. I help them stop sounding like everyone else and start showing up with a brand and a system that makes them unmistakable.
The unfair advantage: I live the kind of life most studios borrow stock photos to imitate. The ocean, the road, the family. That's built into how I work.
Before you build a brand that makes waves, you have to know what you are saying and who you are saying it to. This is the map I run with every client before I touch a single color. Subscribe and I will send it straight to you. You will also be first to know when the book drops.
Tell me about your business, your goals, and where you're stuck. I'll come back with a custom package built around what you actually need.
