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Case Study · Brand Identity & Social System

The Hive Coaching Co.

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A life coach whose whole message is that slow change is still change. The Hive helps women move through every season of change at their own pace. Nothing rushed, nothing loud. The brand had to feel as steady and warm as the work, so a woman could land there and stay a while.

Linda Easterday of The Hive Coaching Co. during her brand shoot
The Hive Coaching Co. primary logo
The Hive Coaching Co. horizontal logo lockup The Hive Coaching Co. inline logo lockup
The identity

A brand, written down.

Color and type she can hand to anyone, so The Hive still looks like The Hive long after the handoff.

Colour

2E5F6B
4A7B86
B8CDD3
B8854A
DBB382
C99B95
E5CFC8
A89FBE

Typography

Headline · NewsreaderCome on in & sit a while.
Body · Gentium PlusThe everyday voice of the brand, warm and easy to read across long passages.
Accent · Homemade Appleslow change is still change
Label · OutfitThe Hive Coaching Co.
The icons

The custom pieces come first.

The soft, hive-inspired icons are the ones that carry the brand, so they lead. Below them, a clean set of everyday website icons for links, contact, and navigation. The custom pieces do the brand work, the functional set keeps the site simple to use.

The Hive hive-inspired icon The Hive hive-inspired icon The Hive hive-inspired icon The Hive hive-inspired icon The Hive hive-inspired icon The Hive hive-inspired icon The Hive hive-inspired icon The Hive hive-inspired icon The Hive hive-inspired icon The Hive hive-inspired icon

And an everyday set for links, contact, and navigation.

The Hive website icon The Hive website icon The Hive website icon The Hive website icon The Hive website icon The Hive website icon The Hive website icon The Hive website icon The Hive website icon The Hive website icon
The feed

Same coach. A feed that finally matched her.

Before, the grid moved faster than the brand. Warm one day, cold the next, hard to place at a glance. After, one look holds the whole feed together, so The Hive reads as steady before you read a single caption.

Before The Hive Instagram feed before, mismatched posts with no consistent look
After The Hive Instagram feed after, a cohesive warm honey and teal grid
The Hive custom branded Trello content board with proof, connection, invitation, and value pillars

Behind the feed, a content system built in her brand. Every post planned in one place, sorted by the pillars that carry The Hive, so the whole thing runs on sight.

In her world

The brand, out on location.

A brand shoot to give The Hive and Linda a library of their own. Real light, real warmth, the same palette carried off the screen. Professional headshots and branded images that show her work online.

The Hive Coaching Co. brand shoot The Hive Coaching Co. brand shoot The Hive Coaching Co. brand shoot
A flat lay of custom planning worksheets designed for The Hive Coaching Co.
The assets

Everything, built to match.

Beyond the logo, a full kit for the day to day. Content templates, quote posts, client-love graphics, all built in her brand. The pieces that let The Hive show up looking like The Hive, without starting from a blank page.

The Hive Coaching Co. Sunday Planning registration banner, built in the brand palette and type
Right down to the sign-up page. A registration banner for her Sunday Planning workshop, in the same palette and type as everything else.
The content

One brand, every post.

A logo proves nothing if the daily content does not match it. The same identity runs through her social. Carousels, covers, and post templates, all built on The Hive's palette and type. Linda can show up every week and still look like one brand, post after post.

The Hive Coaching Co. branded social post The Hive Coaching Co. branded social post The Hive Coaching Co. branded social post The Hive Coaching Co. branded social post The Hive Coaching Co. branded social post The Hive Coaching Co. branded social post The Hive Coaching Co. branded social post The Hive Coaching Co. branded social post The Hive Coaching Co. branded social post
★★★★★
Samantha's expertise completely transformed the way I approach my brand. She worked closely with me to fine-tune how I speak to my audience, all while helping me uncover the designs, colors, and fonts that truly resonate with my message. Her ability to bring clarity and creativity together is unmatched. If you're serious about taking your brand to the next level, Samantha is the person you want by your side.
Linda Easterday of The Hive Coaching Co.
Linda Easterday The Hive Coaching Co.
A text conversation showing a discovery call booked in the first week of the new content, and a new client

First week of the new content. A discovery call booked, then a client.

You built the business.
Let's build the brand to match.

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