Jennifer Piala Case Study — Traveling Wave Design Co.

The identity

A brand, written down.

Colors and type she can hand to anyone, so it still looks like her long after the handoff.

Primary colors

536571

CAA7AD

623B5B

303D4E

92744D

37262A

Typography

Headline · Meow Scriptjennifer piala

Headline · Cormorant GaramondFaith & finances, built to last.

Body · LatoThe everyday voice of the brand, clear and easy to read.

Body · Lato LightA lighter weight for longer passages and quiet detail.

The logo

One identity. Every place she shows up.

I built the logo from the image she loved, the mountain to climb and the sun rising behind it. Her name sits in a lowercase script, and that is deliberate. Lowercase reads warm and approachable, the exact tone you want when someone is trusting you with their money. A suite built so the brand holds whether it lands on a profile photo, a book cover, or a stamp on the last page.

The product

A brand you can hold.

The Faith & Finances Workbook started with her vision and her methodology. I designed it in collaboration with her, from the cover to fulfillment-ready files, all of it living inside her brand. Four hundred and forty-four pages of workbook, journal, and planner. Her coaching, turned into a product a client can put into action.

It was a true JOY to build this with you. I'm so grateful to be able to offer this to others who are striving to be more confident in their finances, using faith as the foundation.

See the workbook →

Jennifer Piala holding the Faith and Finances workbook

An interior spread of the Faith and Finances workbook

The finished workbook on a stand Jennifer's husband custom built for her

Photography by Kelly Braman Photography and Jennifer Piala

Custom designed templates

Templates, not one-offs.

Not one-offs, a usable set custom designed for her brand. Versatile, fully in her brand, ready to reuse post after post without starting from a blank canvas. This is the difference between a template pack everyone else is using and a set built only for her.

★★★★★

Samantha is the perfect person to help me create a workbook journal for my audience. Her ideas are amazing. It's more beautiful than I ever dreamed, but the #1 reason she is MY person is because she is rooted in faith and that shines through in her work. In fact, I just hired her to start helping me with my social media too.

Jennifer Piala Financial Abundance Coach