Lady V Travels Case Study — Traveling Wave Design Co.

The logo

The logo, made to carry all of it.

The main logo already had the part worth keeping. The illustration of her and Lexie, the compass behind them. I kept that icon and rebuilt the rest around it, starting with a new font that actually reads like her.

Then I created the Lady V wordmark. Her name in a hand of its own, close to her real handwriting, for the covers, the merch, and the sign-off at the bottom of every note.

The icons

A custom icon set, built to match.

Then the icons. Custom-built in the same gold line, one for each corner of her world. The compass, the plane, the RV, the key, the envelope, the suitcase. They carry her Instagram highlights and her site, so the first thing a new visitor sees already reads as one brand.

The identity

A brand, written down.

Colour and type she can hand to anyone. Any designer, any assistant, any future teammate can open the guide and Lady V still looks like Lady V.

Colour

Royal jewels and gilded edges. Purple for wealth and reinvention, black for the editorial backbone every luxury brand needs, gold for the earned moment. Deep and saturated, with gold as the punctuation.

NoirPrimary anchor0A0608

AubergineBackground depth1F1126

PlumMid purple3D1F4D

RoyalBrand purple5B2A86

GoldHero accentC9A961

BoneLight canvasF2EBDC

70 / 20 / 10. Seventy percent noir and aubergine, twenty percent plum and royal, ten percent gold and bone. Gold is not decoration. Used everywhere, it loses meaning. Used precisely, it makes everything feel earned.

Typography

Display · CinzelRising up, not winding down

Editorial italic · Cormorant GaramondThis is where her voice lives. The journal entry. The line that stops the scroll.

Body · InterThe quiet workhorse. It carries every caption and paragraph so the serifs never have to work too hard.

Pulled straight from the DNA already in her logo. Cinzel for ceremony, Cormorant for soul, Inter for breathing room. Three fonts, never more.

See it in action on the site

The system

A brand that runs without me in the room.

A logo does not grow a business. A system does. So the real deliverable was the engine behind the feed. Two Trello boards, built and loaded. One runs her personal content. One runs her team of travel advisors. Both give the work a home, so it keeps moving whether or not I am in the room.

The Lady V Travels content board in Trello, with hooks, CTAs, b-roll, prompts, and POV ideas — **The content board.** Hooks, calls to action, b-roll, prompts, and POV ideas, every card sorted the way she actually posts and tagged by pillar. A hundred of each, so she never opens a blank page.

The TEAM Lady V Travelers onboarding board in Trello — **The team board.** A branded onboarding system for her travel-advisor team. Start here, first week, logins, content to recycle. A new advisor can plug in on day one without a single call.

This is the part that lasts. A business that runs with her life, not against it.

In the feed

Designed to look like her, post after post.

Carousels, quote posts, reels, and covers, all built on her brand identity, the same palette and type every time. The strategy stays invisible until it shows up in the feed looking like one person made all of it. This is what that looks like.