← All work
Case Study · Brand Identity & Social

Red Bird Blooms

The identity The logo The icons Before & after Templates

A pharmacist by day and a gardener the rest of the time, selling flowers and vegetables from a farm stand on 4th Street in Waitsburg. The care was already in the soil. What she needed was a brand to match it.

The before

She grew the blooms. The brand hadn't caught up.

The flowers sold themselves at the stand. Online was a different story. The feed mixed photos of her own flowers with graphics for the farmers market she runs, two different jobs on one account with no line between them. Her logo did not help. The script was so light and fine it was hard to read, and easy to scroll right past.

In reality, the feed should look as good as the garden does. So I gave the script a bolder cut so her name reads at a glance, and built a brand that carries the field into every post, the same care she gives what she grows.

The identity

A brand, written down.

Colors and type she can hand to anyone, so it still looks like her long after the handoff.

Primary colors

A1272E
D2333D
D96466
F09669
899375
524535

Primary reds plus key accents, exact from her palette page.

Typography

Script accent · BrittanyRed Bird Blooms
Headline · BitterGrown with intention.
Body · Rotis Sans SerifThe everyday voice of the brand, clear and easy to read.
Body · Rotis Sans Serif LightA lighter weight for longer passages and quiet detail.

Bitter is live. Brittany and Rotis Sans Serif are licensed fonts, shown here in web stand-ins.

The logo

One identity. Every place she shows up.

A suite built so the brand holds whether it lands on a profile photo, a sign, or a bouquet tag.

Red Bird Blooms primary emblem Red Bird Blooms horizontal logo Red Bird Blooms wordmark Red Bird Blooms emblem mark
The icons

A custom icon set.

Custom botanical icons that carry the brand, plus a matching set of everyday website icons for links, contact, and shop. The custom pieces do the brand work, the functional set keeps the site simple to use.

Red Bird Blooms dahlia icon Red Bird Blooms floral arrangement icon Red Bird Blooms cardinal head icon Red Bird Blooms cosmos flower icon Red Bird Blooms daisy icon Red Bird Blooms sunflowers icon Red Bird Blooms poppy icon Red Bird Blooms cardinal icon

And a functional set for links, contact, and shop.

Instagram icon Location icon Email icon Information icon Storefront icon Facebook icon Pricing icon Mobile icon Shopping cart icon Profile icon
Before and after

The feed, transformed.

Same business, same flowers, a grid that finally looks as good as the brand. Now her social reads as one identity, so a first-time visitor sees Red Bird Blooms the second they land, not a mix of posts with no thread between them.

Red Bird Blooms feed before rebrand
Before
Red Bird Blooms branded feed after rebrand
After
Custom designed templates

Templates, not one-offs.

Not one-offs, a usable set custom designed for her brand. Interchangeable elements and backgrounds, so there is no end to what she can make from them. Post after post that already looks like her, without starting from a blank canvas every week. This is the difference between a template pack everyone else is using and a set built only for you.

Red Bird Blooms social template Red Bird Blooms social template Red Bird Blooms social template Red Bird Blooms social template Red Bird Blooms social template Red Bird Blooms social template Red Bird Blooms social template Red Bird Blooms social template Red Bird Blooms social template
★★★★★
Sam was so supportive of my vision and did a wonderful job of bringing my jumbled ideas into a cohesive design that felt right and spoke to my brand. I feel much more confident with a professional branding suite behind me, and it has certainly gotten the attention I had hoped it would.
The owner of Red Bird Blooms of Waitsburg
Red Bird Blooms of Waitsburg

You built the business.
Let's build the brand to match.

Inquire about a project →