Trick Chassis builds custom chassis components for racers who want to hook hard and launch straight. The product and the work on the floor were already proven at the track. The job was to expand the reach and get it in front of far more people than just the follower count.
Trick Chassis was already building parts that riders trusted. The proof was on the bench every day. Online, the posts still reached 150,000 to 200,000 people, but the same content kept landing with the same people and the growth had flattened. Real numbers, no momentum.
In reality, a brand that sells on trust needs the whole audience, cold and warm, to see the work, not just the regulars. So I put the shop floor on camera and built a system around it.
Trick Chassis is a full-time social media management client. Random posting never scales. A system does. This is what strategy, fresh behind-the-scenes shop video, and consistent branded posting build.
Facebook figures unless noted, for a clean year-over-year read. 2025 is the full year, 2026 is January to June. Instagram engagement is content interactions over accounts reached. Managed since February 2025, now across Facebook, Instagram, YouTube, and TikTok.
The feeds are the ones I run. The site is the shop's own build. Go look at the parts.
The original logo was a full badge with the web address baked in. Strong on a banner, stuck everywhere small. I pulled a clean icon and a wordmark out of it, so the brand has a logo for the tight spots and a logo for the wide ones. Same attitude, more places it fits.
Twice a year I run a media day at the shop. Fresh photos of new parts, built to stop the scroll, plus the flyers and promo pieces they get used in and a stack of video I pull from all year. The same look on the feed, the profile, and the counter, so the brand holds no matter where a buyer finds it.
Product drops, build breakdowns, and the reviews that close the sale. Every post cut from the same brand, so the profile reads like Trick Chassis before anyone reads a word.
Not a post here and there. A system that runs every week through Trello, where Alex approves posts and ads in a few taps, so the brand stays in front of buyers between drops.
Content and posting handled full time. Reels from the floor, product features, and customer builds, planned and shipped on a schedule.
Email that keeps buyers close between launches and points high-intent readers straight back to the site.
Twice a year, on-site shoots for fresh video and photos of the shop and the parts. The fuel the whole system runs on.
The pieces the shop hands to a buyer or drops in with an order. A print brochure for the counter and to send out with orders. A monthly newsletter that keeps buyers close between drops. Business cards for the pits. A shirt a customer will actually wear. All of it runs on one brand identity, recognizable as Trick Chassis wherever it shows up.
A big list that mostly heard from the shop around the holidays. Now it runs year round. One send a month, plus a resend that catches the people who missed the first one. A revenue-generating asset again, not just a holiday habit.
The card Alex hands out in the pits, his details on the front and a scan-to-shop code on the back. And a shirt built off the same logo, icon on the chest, flag and wordmark across the back. Both put the brand in front of the exact crowd that buys.
She helped me get set up and running on new platforms like TikTok, Instagram, and YouTube, and made the whole process feel easy and organized. From day one, she took the time to understand my brand, my voice, and my goals. She is proactive with ideas, very responsive, and always willing to explain what they're doing and why. Because of her support, my brand presence now feels more professional and consistent across all channels.
